Whenever you buy a new smartphone, t-shirt or product, did you buy it after you saw it on Amazon or flipcart? Or did you buy it after it received good reviews from influencers? Research by Olapic found that 49 % of consumers were more likely to purchase. Similarly, Influence Centralfound that customers ranked Instagram influencers as the 6th most effective at influencing their purchases.
Becoming a Instagram influencer doesn’t only mean having a million followers on a Social Network but to have a connection with every one of them. You absolutely have to network with everyone. When you connect with everyone, they will talk about you with others. Instagram influencers get paid to channel for their creativity & post beautiful photos. In this blog I will give you some tips to become an Instagram Influencer.
1. Choose a niche that’s right for you
The first tip to how to become an Instagram influencer is choosing a niche that’s suits your personality. This needs to be something you’re passionate about like in sports, dancing, etc. Something in which you have a good knowledge & interest. Just because someone else is doing something & is successful, doesn’t mean you should too!
2. Use a personal profile photo rather than a logo
Instagram is a personal platform which explains Wiltz on her blog. People come on Instagram entertainment purpose. They want to know you behind your account. Give them a person, not a logo. Personalize your brand. Your profile photo is what peoples see before clicking on your story, interacting with your posts, or visiting your profile.
3. Don’t be shy
Want to become an Instagram Influencer? The most successful Instagram influencers today are that who share all the ups, downs, good’s & bad’s of their lives. By being open, honest & truly yourself. Being an Instagram influencer is all about your relationship with your audience – you have to be able to influence them. So by showing the deepest, darkest sides of you and not being shy about it. You create a safe space for people to connect with you, relate with you & build those impactful relationships needed to be successful in this career.
4. Define your ideal audience
Once you’ve decide your niche, it’s important to reflect on who you think would be interested in it, says Jenna Kutcher on her blog. Kutcher describes her ideal follower as likely a woman in her mid 20s or 30s with a big heart, big dreams & willingness to bet on herself. Her followers are women who may be relate to her experiences with infertility or body insecurity. Like jenna Kutcher, you don’t have to limit yourself to one attribute or schtick. You can share many experiences, hobbies, or topics as you like.
5. Choose and stick to an aesthetic
A simple idea but still a difficult task to implement. Picking an aesthetic & sticking to it can be tough but will be a major key to your success as an Instagram influencer. Having a cohesive feed that guides your audience from one picture to the next is how you keep people on your feed longer & engaging with each and every one of your posts.
5. Choose the right hashtags
Hashtags is important if you want to increase your followers. In fact, posts with hashtags reach more engagement. This is because hashtags make your posts searchable for a term. A post should ideally have 5 to 30 hashtags. Many experts found that 11 hashtags per post is a good amount to target. Once you include more than 30 hashtags in one post, then Instagram won’t let you comment in it.
6. Invest on high quality camera or photographer
Having good quality images makes all the difference on Instagram. Brands are looking for the best of the best to exactly represent their products, services & locations. Because of this, they’re not likely to work with someone who struggles to capture good quality images then you definitely need to make this a priority. You can a hire a local photographer who take a variety of images for you, or reach out to photographers on Instagram & propose a collab!
7. Never ever give up!
You have the potential to do anything. You can achieve your goal if you stay passionate, determined & confident. Every successful person had to start from nothing & achieved their dreams. You are capable of doing anything what you want, the only thing that you have to do is stick around & NEVER GIVE UP!