Content marketing is known as a powerful business tool that has the ability to engage potential users and drive them to conversion. As a result, content marketing has become a crucial part of getting the right information to the right audience at the right time for any business. Content marketing has the capacity to generate reader interest and build the business into a brand. It helps us to attract customer and drive sales. It helps to grow your brand and fosters B2C relationships you need to be successful in today's marketplace. With such a large number of alternatives to make creative content and an effective marketing strategy, content marketing is an ideal fit for practically every business in each industry.
In the virtual world, content is king. So if you want your brand to become more visible and more expressive, you must have wright quality content for your website. The hallmark of good content is is eye-catching, engaging, and deliver your message across clearly. This is precisely the reason why you need quality content.
Content marketing is nothing but showing the best face of your business out there in the digital world, allowing prospective customers to understand who you are so that they want to do business with you. A good content marketer show together stories about what makes your business special and unique, and also show you how you add value to customer’s lives. And then make sure those stories are seen by your group of audience.
Content marketing is said to be the most important part of your digital marketing strategy.Today’s consumers aren’t very amenable to in-your-face ads and pushy sales techniques. They have become more discerning and reluctant to trust a brand from Day 1. That’s why companies need to use content marketing to position themselves as credible and trustworthy.Content marketing actually generates 3 times more leads than outbound marketing and at more lesser cost.
To put it quality information, any valuable information, conveyed by any medium can be considered as content. When the terms comes to content marketing, the word content has a variety of meanings — from infographics to videos, from forums to blogs and even your website copy. Here’s a list of just some of the content we provide:
A major mistake which do many companies makes with content marketing is that they start executing from first. A few blog posts here, an odd case study or two there — and then get frustrated when they don’t see results intitally. The first step in effective content marketing is to understand your strategy of customers and then build a comprehensive content marketing strategy around them.
There is no easy answer to this question. In general, long-form content is better as compared to short-form for building credibility and improve search engine rankings. Given customer’s attention spans, short-form content is often the better choice. Whether you choose to go for short-form or long-form content depends upon what value you are provided to your readers. If you sell high-end products or your audience is not very neccessary about your products or services, or your sales cycle is long and complex, long-form content is a good idea. It contains things like whitepapers, ebooks,magazine, how-to guides, long blog posts, tutorials, etc. On the other hand, if your products are not costly and the audience is almost familiar with the products you sell, then you only need to communicate precise information to them, at that point short-form content is great.
While there is no fix answer to this, at Justwords we follow certain key principles to make sure that we are creating content that touches a chord with prospective customers & provided a good value to them. These include:
Talking, not writing: We write like we are talking to our audience that increase our presence. No complex keywords or long-winded sentences. We write like we talk, so that we get through to prospective customers.
Understanding buyer persona: Our content creators are experts at understanding the behaviour of target customers. This helps them customize their writing to actually add value to audience lives and address main points directly.
In content marketing, consistency writing is one of the main keys to success. This means that when you start off, you will have to consistently create new content for a while. With time to time you can change your old content by updating new one and making it more relevant. This makes it easier to post content consistently without having to create it from scratch.
Keywords are what Google and other search engines like bing, yahoo etc use to rank content on the Search Engine Results Page(SERP). That’s why analyzing which keywords you want to optimize in Search Engine Result Page for and then adding those keywords while creating content are a must. At the same time, these keywords need to become a part of the content organically. Unneccessary Forcing keywords into the content creates a bad impression for our customers and is also penalized by Google when it deciding their search engine rankings.
Content marketing uses content to build a stronger relationship with your audience, capture their attention, improve engagement, improve brand recall and improve your SEO and discoverability. Content marketing Increase businesses by providing generating ROI, attracting more traffic, and improving sales and conversions.
If you wish to maximise your ROI, it is best to draw our a well-thought-out content marketing strategy that addresses your target audience. A content strategy ensures cohesiveness and Prashant Pandit can help you chart a path through the channels you should involve as well as the messaging. Increase your content marketing productivity and setup a strong brand identity through content strategy.
If you have any project in your mind that you think we could add value to your business - then please do get in touch with us - we’d love to hear from you. Please call +91 8054779470 or