Keyword research is the backbone of any successful digital marketing campaign. Without the right great tools online for keyword research, you might miss out on opportunities to reach your target audience. Whether you’re a seasoned marketer or a newbie just getting started, finding the best free tools for keyword research is crucial. In 2024, several outstanding free online tools can help you uncover the most relevant keywords for your business, allowing you to optimize your content and boost your search engine rankings.
In this article, we’ll explore the 7 best free keyword research tools in 2024, focusing on how they can benefit your SEO strategy.
What Makes a Great Keyword Research Tool?
Keyword research is the process of identifying the terms and phrases that people use to search for content online. By understanding these keywords trends, businesses can tailor their content to meet the demands of their audience. But what makes a great tools online for keyword research?
Key Features to Look For in a Keyword Tool
When selecting a keyword research tool, it’s essential to consider the following features:
- Search Volume: The frequency of a keyword’s searches.
- SEO Difficulty: How challenging it is to rank for that keyword.
- Keyword Suggestions: Offering related keywords that might be less competitive.
- User Interface: An easy-to-use interface that allows you to quickly find what you need.
7 Best Free Keyword Research Tools
1. Google Keyword Planner
Google Keyword Planner remains a go-to tool for many marketers. It’s a free keyword generator that allows you to discover new keyword keywords, see how they perform, and get suggestions for related terms. The tool is integrated with Google Ads, making it perfect for those running paid campaigns alongside their organic SEO efforts.
Primary Features
- Provides accurate search volume data.
- Offers suggestions for trending keywords.
- Integrates seamlessly with Google Ads.
How to Use
- Enter a keyword search tool google or URL to get started.
- Choose a few keywords from the list of suggested trends that best fit your content strategy.
- Use the data to optimize your content for both paid and organic search.
2. Answer the Public
Answer public is an innovative tool that visualizes search questions and suggested autocomplete searches. This tool visualizes search questions and phrases, helping you understand what your audience is curious about.
Primary Features
- Visual representation of questions and phrases related to your keyword.
- Ideal for content ideation and keyword generation.
How to Use
- Type in a keyword to see a comprehensive list of questions, prepositions, and comparisons related to it.
- Use these suggestions to create content that directly answers the questions your audience is asking.
3. Keyword Surfer
Keyword Surfer is a Chrome extension that provides search volumes directly in Google search results. It’s a handy tool for quick keyword research without leaving the search engine.
Primary Features
- Shows CPC and search volume in Google search.
- Offers related keyword suggestions.
- Provides on-page data such as word count for top-ranking pages.
How to Use
- Go ahead and install the Chrome extension and search Google.
- Analyze the keyword data that appears in the sidebar.
- Make adjustments to your content strategy based on the insights, and focus on the most relevant search term.
4. Wordtracker
Wordtracker has been a reliable name in the SEO industry for years. It offers platform for finding high-value keywords with less competition. It offers a free version that’s sufficient for basic keyword research needs, making it perfect for small businesses and bloggers.
Primary Features
- Provides thousands of keyword suggestions.
- Analyzes competitor keywords.
- Integrates with major search engines like Google and Bing.
How to Use
- Enter a searching keyword to see a list of related keywords along with search volume and competition data.
- Use the information to choose the best keyword keywords for your content.
5. Ubersuggest
Ubersuggest by Neil Patel has become one of the most popular research tools for keyword research. It’s user-friendly and provides a wide range of data, including keyword suggestions, search volume, and SEO difficulty.
Primary Features
- Offers keyword ideas based on your input.
- Shows search volume, CPC, and competition for each keyword.
- Includes a comprehensive SEO audit tool.
How to Use
- Type in a keyword or URL to get detailed data on trending keywords and competitors.
- Use the insights to improve your content and SEO strategy.
6. Bing Keyword Planner
Though often overlooked, Bing’s Keyword Planner is a valuable tool for those targeting the Bing search engine. It’s a free keyword generator that provides data on bing keyword tracking and keyword performance.
Primary Features
- Offers search volume and keyword suggestions specifically for Bing.
- Provides insights into keyword planner free for Bing ads.
- Integrates with Bing Ads for seamless campaign management.
How to Use
- Enter your google tool keyword search to get keyword suggestions and search volume data.
- Use the data to optimize your campaigns for the Bing search engine.
7. Keyword Generator by Ahrefs
The Keyword Generator for SEO by Ahrefs is a powerful tool that generates a list of up to 150 keyword ideas for free. It also shows the top 10 ranking pages for each keyword, giving you a clear picture of the competition.
Primary Features
- Generates up to 150 keyword ideas for free.
- Shows the top-ranking pages for each keyword.
- Provides search volume, keyword difficulty, and CPC data.
How to Use
- Enter a keyword generator for SEO to see a list of keyword ideas and metrics.
- Analyze the top-ranking pages to understand what’s needed to rank for that keyword.