What Is PPC Advertising? PPC (Pay-per-click) advertising is a type of online advertising where advertisers pay each time a user clicks on one of their ads. These ads can appear on search engine results pages (SERPs), social media platforms, or other websites, and are typically marked as
What is SEO? Search engine optimization, or SEO, is the process of optimizing a website or web page to rank higher in search engine results pages (SERPs). The goal of SEO is to increase the quantity and quality of traffic to a website by improving its visibility
