![Performance marketing vs brand marketing - What you need to know - Performance marketing vs. brand marketing - and how they work together](https://prashantji.com/wp-content/uploads/2023/07/Performance-marketing-vs.-brand-marketing-and-how-they-work-together.png)
Performance marketing vs. brand marketing – and how they work together You probably answer that question differently depending on whether you focus on performance marketing or brand marketing. To increase short-term revenues and increase long-term brand growth, marketers must balance performance marketing and brand marketing. Both can