Businesses have changed their focus from traditional marketing to digital marketing, and that’s why having a thorough digital marketing strategy is more important than ever. The Objectives of Digital Marketing Strategies In a digital marketing strategy, marketers can achieve the following objectives: Increase brand exposure, authority and
What is SEO? Search engine optimization, or SEO, is the process of optimizing a website or web page to rank higher in search engine results pages (SERPs). The goal of SEO is to increase the quantity and quality of traffic to a website by improving its visibility