Facebook Lead Generation VS Conversion Ads | Which To Use?

Facebook Lead Generation VS Conversion Ads | Which To Use?

With close to 3 billion users, Facebook is an effective advertising tool for companies Down Under. Yet because of the complexity of their ad system, with many seeming identical, it can be difficult to decide which type of advertisement is best for you. This article helps shed some light on the discrepancies between lead generation and conversion ads. We’ll explore what makes them stand out from one another, so you can make the right selection for your campaign.

Introduction to Lead Generation Ads and Conversion Ads

  1. Facebook offers two different types of advertising campaigns that can be used to generate leads for your business: Lead Generation Ads and Conversion Ads. Both types of ads have their own advantages and disadvantages, so it’s important to know which one is right for your business before you create your ad campaign.
  2. Lead Generation Ads are designed to capture leads from potential customers who are interested in your product or service. These ads typically include a form that the user must fill out in order to receive more information from your business. The advantage of Lead Generation Ads is that they allow you to collect contact information from potential customers who may not be ready to purchase your product or service right away. However, the disadvantage of these ads is that they can be less effective than Conversion Ads at converting leads into customers.
  3. Conversion Ads are designed to convert leads into customers by offering a special discount or incentive for taking action (such as making a purchase). These ads are typically more effective than Lead Generation Ads at converting leads into customers, but they can also be more expensive.
  4. So, which type of ad should you use? The answer depends on your business goals and budget. If you’re looking to generate a lot of leads quickly, then Lead Generation Ads may be the best option for you. However, if you’re looking to convert as many leads as possible into paying customers, then Conversion Ads may be a better choice.

Benefits of Using Lead Generation Ads

  1. One key benefit of using lead generation ads on Facebook is that they can be highly targeted. You can target leads based on interests, demographics, and even behaviors. This ensures that your ad reaches the right people, which can increase the chances of conversion.
  2. Another benefit of lead generation ads is that they tend to be less expensive than conversion ads. This is because you are only charged when someone clicks on your ad and provides their contact information. With conversion ads, you are typically charged per click or per impression.
  3. Lead generation ads can also be a great way to build brand awareness and generate new leads at the same time. By including a strong call-to-action (CTA), you can encourage people to learn more about your product or service. This can help to increase the number of leads over time.

Benefits of Using Conversion Ads

  1. There are many benefits to using conversion ads on Facebook. Perhaps the most obvious benefit is that they can help you increase your conversion rate. By targeting people who have already shown an interest in your product or service, you are more likely to convert them into paying customers.
  2. Another great benefit of using conversion ads is that they can help you save money. Conversion ads are less expensive than other types of Facebook ads, such as lead generation ads. This is because you only pay when someone actually converts, rather than when they simply click on your ad.
  3. Conversion ads can also help you build trust with potential customers. When people see that you are endorsed by a satisfied customer, they are more likely to trust your brand and be more likely to convert into paying customers themselves.

Facebook Lead Generation VS Conversion Ads Which To Use

Pros and Cons of Both Types of Ads

There are pros and cons to both Facebook lead generation ads and conversion ads. Let’s take a look at some of the key differences between the two:

Facebook Lead Generation Ads


-Can be used to target a very specific audience
-Can be used to capture leads without requiring a purchase or sign-up
-Great for building awareness and interest in your product or service

-Leads may not be ready to buy or convert immediately
-May require more nurturing before they’re ready to purchase
-Can be more expensive than conversion ads

Conversion Ads


-Can be used to target people who are already interested in your product or service
-More likely to result in an immediate sale or sign-up
-Less expensive than lead generation ads


-May not reach as many people as lead generation ads (depending on your targeting) -People who see your ad may not be ready to buy right away

Best Practices for Optimizing the Performance of Lead Generation and Conversion Ads

When it comes to optimizing the performance of your lead generation and conversion ads on Facebook, there are a few best practices you should keep in mind.

-First, make sure your ad creative is compelling and relevant to your target audience. Your ad should clearly communicate what you’re offering and why it’s valuable, without being too salesy or pushy.

-Second, use an effective call-to-action (CTA) that encourages users to take the next step, whether that’s signing up for your email list or scheduling a consultation. Your CTA should be clear and concise, with a sense of urgency that encourages users to act now.

-Track the performance of your ads regularly and adjust accordingly. Try different combinations of images, copy, and CTAs to see what works best for your business and target audience. And don’t be afraid to experiment – sometimes the most unexpected ad campaigns can be the most successful!

Examples of Successful Lead Generation and Conversion Ads Campaigns

There are a number of different types of lead generation and conversion ads campaigns that can be successful on Facebook. Here are a few examples:

1. A campaign that offers a free ebook or whitepaper in exchange for an email address. This type of campaign can be very successful in generating leads, as people are often willing to exchange their contact information for something that they perceive to be valuable.

2. A contest or giveaway campaign. These types of campaigns can be very effective in generating leads, as people are often willing to enter their contact information for a chance to win a prize.

3. A “like and share” campaign. These types of campaigns can be effective in generating leads, as people are often willing to like and share a post in order to enter into a contest or receive a discount code.

4. An ad featuring a strong call-to-action (CTA). A well-crafted CTA can be effective in getting people to take action, such as signing up for a newsletter or registering for a webinar.

5. An ad featuring customer testimonials or reviews. Customer testimonials and reviews can help build trust and confidence, which can lead to increased conversions.


In conclusion, when it comes to Facebook lead generation versus conversion ads, the right choice ultimately depends on your business’s goals and objectives. Ultimately, there is no one-size-fits-all solution; each has its own advantages and disadvantages that should be carefully weighed before making a decision. However, by understanding the differences between these two types of advertising strategies, businesses should be able to make an informed decision about which one will best meet their needs and achieve their desired results.



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