How to Run LinkedIn Ad Campaigns: A Beginner’s Guide
LinkedIn Ads are a great way to get started with B2B marketing. Here’s everything you need to know.
With LinkedIn Ads, you can make professional connections – if you know how to use it. It boasts over 850 million members, and 40% of visitors engage with their pages every week, which makes it an excellent marketing platform.
Read this article for more LinkedIn data, including paid engagement statistics. Ready to learn how to advertise on LinkedIn? Let’s get started.
LinkedIn Advertising Options: An Overview
LinkedIn used to have extremely limited advertising options, making it difficult for marketers to reach their goals. This has now changed. LinkedIn appears to be committed to giving advertisers the freedom to design ads based on their specific objectives, such as:
- Brand awareness.
- Website visits.
- Video views.
- Lead generation.
- Website conversions.
- Job applicants.
Lead generation, job applications, video views, and website visits are the most common objectives for LinkedIn advertising, but it can be used for anything.
Why Advertise On LinkedIn?
LinkedIn Ads is the perfect platform for B2B marketers who want to target C-suite executives and decision-makers in various industries.
With more than 875 million members from over 200 countries and territories, you can easily identify the key players you’re looking for.
Additionally, research shows that LinkedIn members often wield major buying power—with 80% having influence over their organization’s decisions, and they are six times more likely to convert than an average web audience.
Ready to get started? Creating ads on LinkedIn is straightforward if you have prior PPC experience. Just sign up for Business Manager, set your objectives, choose targeting options, decide on a format for your ad, and establish a budget.
Types Of LinkedIn Ads
You can choose between four different ad types based on your objective:
It is true that these ads have the highest CPC on average, so proceed with caution and ensure the content you are promoting is appropriate.
These are the tiny little ads you may or may not notice on the right-side rail of a LinkedIn feed. Think Facebook Ads circa 2010.
The Sponsored InMail
is a great way to spam someone’s LinkedIn inbox. However, when done correctly, it can actually convert better than any other LinkedIn ad.
People feel less like they are being sold and more like they can communicate with an actual representative of the business since these ads must come from a personal profile instead of a branded business page.
LinkedIn’s video ads help promote your videos to your ideal target market. You should be creating a lot of video content.
How To Track LinkedIn Ad Conversions
Test various videos to see which type of video (topic, length, real life/animation) gives you the most conversions. If you need help creating ads for LinkedIn, here’s all the info you need:
To really make the most of LinkedIn advertising, you need to have a strong grasp on who your target audience is.
With that knowledge in mind, you can create ads geared towards their specific interests and needs. Additionally, you can use the Insight Tag or Event-Specific Pixel to track conversions on your website.
Both of these will allow you to monitor what actions are happening as a result of your ad and measure its success. Finally, ensure that your audience matches the criteria that aligns with your goals so that you get the best performance out of your campaigns.
Use LinkedIn’s Content Suggestions
If you’re looking to get creative with your content, consider taking advantage of LinkedIn’s Content Suggestions.
This tool helps you identify trending topics based on the industry, location and seniority of your target audience – essentially giving you access to the CEOs and directors you’ve been interested in defining messages for.
Start thinking outside of the box and make these topic ideas applicable to your ad headlines and descriptions.
Create Lead Gen Forms
If you’re in the B2B sector, then you should certainly consider LinkedIn Ads as an option. Not only does it offer great flexibility with regards to social media advertising, but their Lead Gen Forms make generating high-quality leads a breeze.
All you have to do is add a CTA and direct users to a “Thank You!” page once they’ve completed the pre-filled form. And with access to metrics like cost per lead, form fill rate and audience information, measuring ROI has never been easier.
keep in mind that it may take some trial and error before finding the approach that best works for your organization’s needs. Nonetheless, by having a clear strategy and exercising patience, you’ll soon be reaping the rewards of this powerful social platform!