![7 Google Analytics 4 Features That Will (Hopefully) Make You Hate It Less - 7 GA4 Features That Will (Hopefully) Make You Hate It Less](https://prashantji.com/wp-content/uploads/2023/07/7-GA4-Features-That-Will-Make-You-Hate-It-Less.png)
7 GA4 Features That Will (Hopefully) Make You Hate It Less The Google Analytics 4 (GA4) may not be your favorite anytime soon, but there are some promising features to look forward to. It’s hard to change. I get it. I understand that functionality is also important.